CHOOSE A PROFITABLE ADSENSE KEYWORD

Adsense is by far one of the easiest ways to make money online. All you need is a website/blog and traffic, and your on your way to make some money online. You wont make much, but it will be enough to give you the confidence and motivation you need to keep going. But, if you are serious and want to make real money with Adsense, then you need to prepare. The subject of your content and the Keywords used in it, play a big role in your Adsense earnings. To increase your Adsense earnings you need to choose the right keywords that payout big. Here is a simple 6 steps process to help you pick the most profitable Adsense keywords.


Find keywords with high CPC value
The first step is to research and find some keywords for your niche that have a high CPC value. Use the Google Adwords keyword tool or another tool that will give you niche specific lists of keywords to find such keywords. Save those keywords where it can be reached latter. Copy and paste those keywords into Google’s Traffic Estimator (you will need an Adwords account). This fantastic free tool will give you the estimated clicks per day and the average cost per click (CPC) for each keyword. Again save this information for later reference.

Estimating your maximum earnings
To get an estimate of your maximum earnings per click, Multiply the average CPC by 30%. The higher the average CPC, the more likely the CPC for the 2nd – 8th positions are high as well. Of course you would want to start with the higher average CPC, because if the CPC starts to drop off significantly after the 3rd position, your chance of getting high click earnings as an Adsense publisher will be diminished.

Estimating the 1st – 8th position CPC values
You will need to estimate the 1st – 8th position CPC values. You can do this by using tools like Adword Accelerator which will estimate the CPCs for each position and lets you see how much the CPCs drop off after the first position. Of course you can use any other tool that odes the same thing. This information helps your analysis for picking the most profitable keywords. If the CPC values stay close to the each other and to the value of the first position, then you will more than likely have a profitable keyword.

Determining which Adsense ads occupy which positions
Now you have to determine which Adsense ads occupy which positions. A simple and reliable way to do this is by searching on Google for your keyword, and looking to see which Adsense ads are generated in the search results and in which order they are.
You can also use the Adword Accelerator tool. It has a feature whereby Adwords ads are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used “Adwords for Content” in his advertising, these ads will be the Adsense ads someone else is displaying on their website.

Compare
Compare the ads you found in step 4 to the results of using the keyword check function of your software of choice. If the advertisers you find by doing this closely match those you found in step 4, the chances are that you will more than likely have a profitable keyword. But, if the advertisers are not he same, then the advertiser is possibly not using the “Adwords for Content” mode of advertising in his campaigns. This means that the keyword may not be the basis for the Adsense ads, which means it may not be profitable.

Traffic, Traffic, Traffic
This is the most important step. Without traffic even the most profitable Adsense keywords will not earn you a dime. And not any kind of traffic will do. You need targeted traffic that will click on those ads. There are many ways to drive targeted traffic to your site. The fastest way to drive targeted traffic is by using Adwords. If you decide to use Adwords, then you can simply use the keywords in your Adsense ads that scored well from the above evaluation.
To keep your expenses down, use lower cost per click keywords in your Adwords ads. Be careful with this! you don’t want your Adwords spending to be higher than your Adsense earnings. The difference between the earnings from the click you get on your Adsense word from the cost of the click you pay on your Adwords word will be your profit.
You can also drive traffic with search engine optimization techniques. It takes a while, but it certainly is worth it. When using SEO, make sure the keywords you choose have the highest KEI possible. KEI is the ratio of the number of searches for a keyword to the number of competing sites having the keyword. To get the best results, you need a combination of a high KEI and a high score from the above evaluation.


This simple 6 steps strategy will dramatically increase your adsence earnings, if you follow through. I know it all may sound time consuming and hard to do, but its all well worth it. Google Adsense is one of the best ways to make money online if you know how to use it and make the most out of it.